Wines of Provence: The Rosé Leader Today, and Tomorrow?

Hosted by Wine Enthusiast  European Editor, Roger Voss


As the birthplace of rosé, Provence has been leading the dry rosé category in the U.S. for more than a decade thanks to the emblematic brands and smaller producers who have been driving the diversification and premiumization of the category through their unique know-how and vision.

The booming demand for rosé brought new competitors trying to emulate the Provence rosé style. Provence winemakers, in their permanent quest for excellence, worked hard to adapt to new challenges and reduce their environmental impact with innovative practices, reinforcing their position as the true owners of their category.

Why You Should Attend:
This panel discussion will appeal to professionals and wine enthusiasts with a desire to understand the rosé phenomenon and eager to learn how Provence can still evolve.

What You Will Learn:
Hear from producers who helped build the success of Provence in the rosé sector and discuss their commitment to crafting premium quality wines while preserving the environment. U.S. market experts will also share their vision on the past, present and future of the rosé category.

Webinar Date/Time: Thursday, May 27, 2021 @ 2PM EST

Duration: 45 Minute panel followed by a 15 min Q&A session

Hosted By:

Roger Voss
European Editor, Wine Enthusiast


Reviews wines from Portugal and France. Roger Voss is a veteran wine and food author, and a journalist and has been writing about wine and food for the past 25 years. His books include France: A Feast of Food and Wine; The Wines of the Loire; Pocket Guide to the Wines of the Loire, Alsace and the Rhône; and Fortified Wines. He is based in Bordeaux, France, and reviews the wines of France (except those from the Rhône, Languedoc, Alsace and Burgundy) and Portugal.


Brice Eymard
Managing Director, Conseil Interprofessionnel des Vins de Provence (CIVP)

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Brice Eymard, 43, is an agricultural engineer (Institut National Agronomique Paris-Grignon) and also holds a Master’s Degree in Marketing from ESSEC Business School. He began his career at Inter Rhône in 2002, first in marketing and then in exports, and later served as the head of the studies department. He was promoted head of the economics department, in charge of the management and follow-up of the Interprofessional Agreements, the tools related to the management of the vineyard (DRM, contracts, regulations), and involved in the animation of transversal projects and strategic thinking. In March 2017, he became Director of Wines of Provence, succeeding Eric Dufavet and François Millo.

Alex Michas
President and Chief Operating Officer, Vintus


Alexander Michas is President and Chief Operating Officer at wine and spirits importer and marketing agent VINTUS. Alex joined VINTUS one year after it was started, in 2005. VINTUS has over the years earned the industry’s highest honors, including being named 2017 Importer of the Year by Wine Enthusiast and for 6 consecutive years (2015-2020) Importer of the Year by Wine and Spirits Magazine. Alex works with category leaders across the world of wine, brands including Champagne Bollinger, E. Guigal, Chateau Minuty, and Ornellaia, helped develop and launch VINTUS’ distribution company in New York, has worked on award winning brand designs, and is also CEO of Fida, a luxury direct-to-consumer wine company.

Aurélie Bertin-Teillaud
Owner, Château Sainte Roseline Cru Classé & Château des Demoiselles

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After graduating with a marketing degree and working in sports marketing at ASO (Amaury Sport Organisation – Tour de France, Paris-Dakar, Marathon de Paris), in 2001 she returned to the family estate, Château Sainte Roseline, to develop tourism and events centred on wine. She obtained a certificate in wine growing and oenology from the Suze la Rousse Wine University in 2006, and in 2007 she took over running the Château Sainte Roseline and Château des Demoiselles estates. In 2007, Aurélie Bertin leveraged her passion for this site to pursue the development of this Cru Classé de Provence and steered the estate towards a sustainable approach. The estate is certified HVE (High Environmental Value) and ISO 26000 (CSR) and currently working to achieve the organic label, by 2022 vintage. The Teillaud family has always maintained a special and strong bond with contemporary art, and every summer for over 20 years, Château Sainte-Roseline has displayed works by established artists.

Jean-François Ott
Co-Owner and Winemaker, Domaines OTT – Château de Selle & Clos Mireille

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Jean-François Ott with his cousin Christian perpetuate the unique savoir-faire of four generations of artisan-vignerons in the complete respect of nature.Inspired by an unchanged mission since the creation of the Domaines by Marcel Ott in 1896, they have constantly pursued their unique and free vision of the expression of the terroirs of Provence. Jean-François and Christian Ott have a longstanding artisanal approach, respectful of Nature and its rhythms, in the crafting of their wines. Their ambition is to raise rosé wines to the same level as the greatest red and white wines in the world. This is why they have developed with the experience of previous generations a vine growing and wine making of precision to offer high-endwines that only Provence can provide.


A Message From Our Sponsor: Wines of Provence, known in France as the Conseil Interprofessionnel des Vins de Provence (CIVP), is an organization representing over 641 wineries and trade companies from the Provence region. Its’ mission is to promote and advance the wines of the organization’s 3 appellations, Côtes de Provence, Coteaux d’Aix-en-Provence, and Coteaux Varois en Provence.
Provence, France’s very first wine region, is the global leader for premium rosé wine. The United States is the second largest rosé consumer market in the world – with an exceptional increase in rosé consumption in the space of 10 years (+45%). This year again, despite the global pandemic and the increased wine tariffs, Provence reaffirms its interest in maintaining a deep commitment to the U.S. consumers and is very happy to develop this series of webinars with key players of the US wine industry.

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Published on May 5, 2021