Wines of Provence: The Rosé Leader Today, and Tomorrow?
Hosted by Wine Enthusiast European Editor, Roger Voss
As the birthplace of rosé, Provence has been leading the dry rosé category in the U.S. for more than a decade thanks to the emblematic brands and smaller producers who have been driving the diversification and premiumization of the category through their unique know-how and vision.
The booming demand for rosé brought new competitors trying to emulate the Provence rosé style. Provence winemakers, in their permanent quest for excellence, worked hard to adapt to new challenges and reduce their environmental impact with innovative practices, reinforcing their position as the true owners of their category.
Why You Should Attend:
This panel discussion will appeal to professionals and wine enthusiasts with a desire to understand the rosé phenomenon and eager to learn how Provence can still evolve.
What You Will Learn:
Hear from producers who helped build the success of Provence in the rosé sector and discuss their commitment to crafting premium quality wines while preserving the environment. U.S. market experts will also share their vision on the past, present and future of the rosé category.
Webinar Date/Time: Thursday, May 27, 2021 @ 2PM EST
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Duration: 45 Minute panel followed by a 15 min Q&A session
Roger Voss European Editor, Wine Enthusiast
A Message From Our Sponsor: Wines of Provence, known in France as the Conseil Interprofessionnel des Vins de Provence (CIVP), is an organization representing over 641 wineries and trade companies from the Provence region. Its’ mission is to promote and advance the wines of the organization’s 3 appellations, Côtes de Provence, Coteaux d’Aix-en-Provence, and Coteaux Varois en Provence.
Provence, France’s very first wine region, is the global leader for premium rosé wine. The United States is the second largest rosé consumer market in the world – with an exceptional increase in rosé consumption in the space of 10 years (+45%). This year again, despite the global pandemic and the increased wine tariffs, Provence reaffirms its interest in maintaining a deep commitment to the U.S. consumers and is very happy to develop this series of webinars with key players of the US wine industry.