In 1942 Mateus was born from the visionary mind of Fernando van Zeller Guedes.
Mateus immediately became Portugal’s first rosé wine and the crown jewel of Portugal’s most prominent family-owned wine producer, Sogrape Vinhos. Its creative brand identity and distinctive features, including a design forward bottle inspired by flasks worn by soldiers during World War I and a unique label providing a link between product and provenance, made Mateus a cultural icon with cult-like following.
Harking on this pioneering spirit and over 75 years of history, the recent introduction of Mateus Dry Rosé marks the beginning of Mateus’ reinvigorated U.S. journey to deliver a wine that embodies the New Shape of Rosé. With a new dry style of wine, updated branding and packaging and a new ambition for the U.S. market, the new Mateus Dry Rosé is a modern and rejuvenated interpretation of the iconic Original.
Made from Baga and Touriga Nacional grapes, Mateus delivers a dry rosé with a pale pink color, a bouquet of alluring floral notes, and lively red berry fruit flavors on the palate. The new bottle shape, which is taller, gently curved and dons a contemporary silver label featuring the vintage modernizes the original design. This new evolution of Mateus with its contemporary and lifestyle positioning is designed to attract and engage the curious millennial target.
Mateus Dry Rosé is available in two formats: in full-size 750mL bottle (SRP: $12.99) and in a stylish mini-Mateus 187ml format (SRP: $3.99). Mateus Dry Rosé is perfect for enhancing BTG offerings and making rosé shelves pop.
From Portugal to the world, Mateus has become a global reference with a focus on quality consistency. Available in over 120 markets and with 21,000,000 bottles sold last year, Mateus continues to establish itself as a powerful global brand. To learn more about Mateus in the U.S., follow on Facebook (www.Facebook.com/mateusroseusa), Instagram (www.Instagram.com/mateusroseusa) and online at www.mateusrose.us.
Last Updated: May 8, 2023
