Wine Enthusiast Podcast: The Power of Social Media in Wine

Illustration by Vidhya Nagarajan

What makes for compelling social media in the wine world, and how can companies, wine pros and casual drinkers better harness the power of Instagram, TikTok and beyond?

In this episode, Associate Managing Editor Emily Saladino speaks with 40 Under 40 Tastemakers Isis Daniel and Shanika Hillocks about the roles that social media plays in wine business and culture. Emily, Isis and Shanika discuss how people can use social media to learn about and appreciate wine, and Shanika and Isis share tips for building followings and finding creators who resonate with you. They also explore some of the challenges and complications of modern social media, including how to build a vibrant digital community while remaining true to yourself.

Find Isis on Instagram and TikTok @themillennialsomm, and Shanika on Instagram @shanikahillocks.

To explore the intersection of influencer and wine cultures, read Shanika’s essay, “Influencers Have Come Far, But Have a Long Way to Go,” or Emily’s op-ed, “Wine Influencers Inspire Strong Reactions. But What’s the Harm in being ‘Liked’?” See the full list of 40 Under 40 Tastemakers for 2021 here.

Published on September 1, 2021
Topics: Podcast