Over the last 18 months, many global brands and corporations have recognized that diversity, equity and inclusion aren’t just boxes to check; they are intentional and integral parts of company culture that greatly impact people as well as the bottom line. From advertising and marketing campaigns to leadership placements and hiring practices, companies across various industries are being challenged to improve policies that demonstrate these values.
We are amid a cultural reset that is calling for awareness, acknowledgement and acceptance of all people, no matter their race, gender, ethnicity, religion or sexual orientation. Now more than ever, companies and brands must hold themselves accountable to being adequate representations of our society.
This year’s Social Visionary award recipient has had a four-year partnership with the Human Rights Campaign (HRC), the nation’s largest LGBTQ+ organization, recognizing that even as a wine company, they could incite important change.
In 2018, House Wine started its campaign with HRC to launch House Wine Rainbow Rosé Bubbles cans. The cans are an extension of House’s Rosé Bubbles, which are available year round in standard pink cans nationwide.
Winemaker Hal Landvoigt describes the rosé as bright and flavorful, “the perfect quencher where crisp and elegant aromas of fresh berries lead to lively citrus notes on the palate.”
The rainbow-colored cans not only contain delicious bubbles but encourage the celebration and support of LGBTQ+ equality and love in all its forms.
Additionally, for every case sold of the Rainbow Rosé Bubbles cans, House Wine donates two dollars to the HRC.
Rainbow Rosé Bubbles cans and the HRC partnership have proved so popular that House Wine has made them available year round.
In celebration of Pride Month, House Wine executed the #HouseWinePride social media campaign, which spotlighted LBGTQ+ friends of House Wine as they shared what they’re proud of in their lives.
“House Wine has always stood for authenticity and, as a brand, has been unapologetically bold,” says Brad Mayer, vice president of public relations and communications for Precept Wine, parent company of House Wine. “Inclusion and acceptance of all kinds of love are worthy of celebration and we are thrilled to support the HRC and the LGBTQ+ community with our House Rainbow cans in this special partnership.”
To date, House Wine has contributed more than $100,000 in monetary and product donations to support the initiative. Next year will mark the fifth year of the House Wine and Human Rights Campaign partnership, which will include the addition of a new House Wine Rainbow Frosé Pouch. For its commitment to equality, individuality and support of love in all forms, Wine Enthusiast honors House Wine with the Wine Star Award for Social Visionary of the Year.
Published: November 18, 2021
