How to Find a Great Bourbon Under $100

One of the holy grails of a well-stocked home bar is a stellar bourbon that doesn’t break the bank. A bottle that’s not too precious to mix into cocktails, but can hold its own served neat. Some may argue that the $40 to $50 range is where “bargain” bourbons start, but those under $100 can still offer excellent value. Here, we share the best bourbons under $100 to try this year.

What Makes a Good Budget Bourbon?

The short answer is: the same things that make a great bourbon at any price range. Much of that is subjective, of course. The aroma and flavor should be pleasing, perhaps with some sweetness from the corn or baking spice on the finish. The oak should be well-integrated (the tannic “sucking-on-a-wood-stave” quality is a giveaway of a too-young or poorly-made whiskey). And, it should be versatile enough to sip or mix.

“A good budget-priced bourbon has all the characteristics of any good bourbon,” notes Adam Polonski, co-founder and head of whiskey sourcing for independent bottler Lost Lantern. “Budget-conscious drinkers do not have to skimp on quality. Budget-priced bourbons aren’t necessarily younger or made less carefully than expensive ones. They just aren’t as rare and sought-after.”

And while opulent bottles might look nice displayed on your bar cart, your bourbon budget might go further without fancy packaging. “I don’t want to pay for a pretty bottle,” protests Samara Davis, CEO and executive director of the Black Bourbon Society. “I want to pay for a good whiskey. If it’s a $20 whiskey in a $200 bottle, just throw out that bottle and give me the whiskey.”

So, whether you’re looking for a budget option to add to the best bourbon cocktails (like this Mississippi Bourbon Punch) or simply the best bourbon for sipping, try these best bottles.

The Best Bourbons Under $100

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The Best Bourbons for Cocktails

Freeland Spirits Bourbon

Hotel Tango Reserve Bourbon

Still Austin The Musician Straight Bourbon

The Wiseman Bourbon

Five & 20 Spirits Straight Bourbon

The Best Bourbons for Sipping

Barrell Bourbon Batch 031 Cask Strength

Hinterhaus Calaveras Cask Finish Bourbon

Watershed Distillery Aged 4 Years Finished in Apple Brandy Barrels

Case Study Tennessee Straight Bourbon

Monk’s Road Fifth District Series Cold Spring Distillery Bourbon

The Best Overall Bourbons

Wild Turkey

Four Roses Small Batch

Buffalo Trace

FAQ

Does Good Bourbon Need to Be Expensive?

Absolutely not, and the pros agree.

“Bourbon doesn’t have to be expensive,” declares Davis definitely. “It’s corn and water and time and yeast. It’s made out of very basic ingredients that are—minus supply chain issues—plentiful and bountiful in our country.”

A good bourbon “doesn’t have to be the most expensive or the rarest,” adds Darron Foy, bar manager at The Flatiron Room, a whiskey-focused NYC bar. “The versatility of the spirit is a good indicator of its worth.” In other words, it’s about finding a bourbon that works well to drink neat or on the rocks, or that mixes easily into cocktails. And that can extend to a range of reasonably priced bottles.

What’s the Difference Between Expensive Bourbon and Bargain Bourbon?

Spoiler alert: the difference between a “luxury” bourbon and value-priced bourbon often has little to do with the liquid itself.

“Ingredient costs, essentially the cost of the bourbon itself, are usually not the primary driving factor,” explains Marianne Eaves, who has made bourbon for Castle & Key and Brown-Forman, among others. “However, it could be other materials, glass, the closure, etc. that force the hand of some producers to ensure they make their target margin.”

It’s also worth noting that bourbon has become more expensive in recent years, points out Polonski. (In part, you can blame the Pappy’s phenomenon.)

“Even just five years ago, there were relatively few bourbons priced above $100,” Polonski says. “Those that were generally had clear and obvious marks of distinction–often a very high age statement (15-plus years) or coming from a very well-known and highly regarded brand.”

While there’s no aging minimum for bourbon, it needs to age at least four years to qualify as bottled-in-bond, and most pros suggest bourbon peaks after five to 12 years of barrel time.

“Age is one of the most significant factors when it comes to price point,” says Murphy Quint, head distiller for Iowa distillery Cedar Ridge. From a distillery’s point of view, “the longer a barrel of bourbon has been aged, the more bourbon has evaporated out of the barrel, and therefore the distillery will need to sell the remaining liquid at a higher price in order to cover the evaporated loss.” In other words, you’re paying for the angel’s share—the bourbon that evaporated during the aging process.

In general, “there is not inherently a huge difference in flavor or quality between a budget-priced bourbon and an expensive one,” Polonski notes. “Bottles over $100 usually command that price for some specific reason.” This is often because they are scarce, have a high age statement or have a long history of strong reviews for that brand. Additionally, some brands use luxury packaging or celebrity partnerships to elevate perception—and price. That said, “There are great whiskies, and bad whiskies, at all price points.”

What Is the Difference Between Whiskey and Bourbon?

Whiskey is a category of distilled spirit. Bourbon is a type of whiskey that contains 51% corn and is aged in charred new oak barrels. If the bourbon is distilled in the state of Kentucky, it can be referred to as Kentucky bourbon. For a refresher on which whiskeys are considered bourbon, see our Ultimate Guide to Bourbon.

Why You Should Trust Us

All products featured here are independently selected by our team, which is comprised of experienced writers and wine tasters and overseen by editorial professionals at Wine Enthusiast headquarters. All ratings and reviews are performed blind in a controlled setting and reflect the parameters of our 100-point scale. Wine Enthusiast does not accept payment to conduct any product review, though we may earn a commission on purchases made through links on this site. Prices were accurate at the time of publication.

Last Updated: July 12, 2023