Wine Enthusiast Companies is a prominent multichannel marketer of a growing line of products that satisfy, inform, enrich, entertain and inspire. We address the wholesale, retail and consumer-direct markets and are headquartered just 30 minutes outside of Manhattan, in relaxed Valhalla, NY.
Founded in 1979, Wine Enthusiast Companies is the world’s number one source for wine accessories, storage, information, education, events and travel, and is a driving force in the marketplace. Over the last 30 years, this multifaceted business has thrived along with America’s ever-expanding enchantment with wine. Started as a direct mail business, Wine Enthusiast has published over 300 million catalogs. Today Wine Enthusiast successfully markets via direct mail, multiple internet sites and with our business-to-business division, bringing Wine Enthusiast products into retail stores throughout the nation.
In 1988 Wine Enthusiast Magazine was founded, bringing consumers vital information on the world of wine, with hundreds of wine reviews in every issue. The magazine has grown to become the world’s largest periodical for wine and spirits.
With wine consumption in the U.S. at an all-time high, more people than ever are turning to the Wine Enthusiast when they want quality accessories, custom wine racking, wine storage products, information, wine tours, wine events—in short . . . everything wine.
The story of Wine Enthusiast Companies is the story of a family and a passion. In 1979, Adam and Sybil Strum were newlyweds just starting out in the suburbs of New York City. Adam was following in his father´s footsteps as a wine salesman, Sybil was working in TV. They had a love of wine right from the start. Enjoying it with dinner at first, then wanting to journey further into the lifestyle. When they started searching for just the right accessories, glasses, corkscrews, storage solutions – they discovered that the best were available only to professionals, impossible for the general public to find. Thus were the Wine Enthusiast Companies born.
With entrepreneurial vision, Adam and Sybil started a little catalog in the attic of their home. The idea was to source and deliver to everyone the finest accoutrements of the wine lifestyle. The first year, they received 100 orders from their mail order catalog which was quite a coup considering that most of the wine sold at the time was still in a jug! Nearly 35 years later, that little business has grown into the world–recognized destination for all things wine and their daughters, Jacqueline and Erika, are carrying on the family tradition, both in business and in passion.
The concept of making the wine lifestyle, and everything it represents, accessible to everyone is what the company is all about. The Strums have brought wine into the everyday, leaving exclusivity and intimidation in the dust. They created a company that is all about connecting with wine lovers, budding and connoisseur alike. Their philosophy: to provide everything needed to enjoy wine to the fullest. And they love sharing what they know with you. The products are designed by and for people who love wine. The company is staffed with experts to whom wine is more than a job. It´s a passion. Consultants are on call 24/7 to discuss options, solutions and information on everything wine. The iconic ‘Winston’, their symbol, represents the ever-curious wine lover whose trust is respected in everything they do.
In 1988, Adam and Sybil founded Wine Enthusiast Magazine as the indispensable guide to the latest wine trends, ratings and reviews, food and travel, award-winning commentary and much, much more. The world’s largest periodical devoted exclusively to the wine lifestyle.
Wine Enthusiast Companies today is a world-renowned multi-channel marketer, with exclusive products that cannot be found anywhere else. Addressing the wholesale, retail and consumer direct markets, they´re headquartered in the relaxed town of Valhalla, NY, not 30 minutes outside of Manhattan. Keeping pace with America´s ever-growing enchantment with wine, the company has become the ultimate source of innovation and information. Born of a passion, the Wine Enthusiast Companies exemplify not only an unwavering commitment to quality but a truly extraordinary way of life.