Starts out with aromas that are pretty typical of inexpensive California Merlots: earth, plums and blackberries, with no noticeable oak. The aromas are dull; they don't shine. The flavors are good, though. Sharply etched fruit forces itself on the palate, ripe, sweet and brimming with sunshine. This is simple, everyday stuff, but it's clean as a whistle and has a good amount of charm. Definitely a value in Merlot. Best Buy.