Winemaker, Rodney Strong Vineyards 

Shaking up the upper echelon

Determined to change things up, Seidenfeld began as an intern at Iron Horse in 2005. He later moved to Robert Mondavi Winery as a harvest enologist and oversaw Estancia, Clos du Bois, Simi and other Constellation brands. In his current role, Seidenfeld works with consultant David Ramey to bring a high-minded approach to a sprawling portfolio of wines, including a new tier of high-end offerings.