Sarah Deiter, 32

Cofounder/Creative Director, Makers & Allies, San Luis Obispo, CA

Grabbing eyes with groundbreaking design

With 15 employees all under 40 years old, youth is a driving concept at Makers & Allies, the design and branding studio that Deiter cofounded with her husband, Garrett, six years ago. Its artistically innovative designs for wineries, distilleries, breweries, cider houses, cannabis producers and coffee shops turn heads for visually bold storytelling that bucks tradition. “We’re not afraid to push boundaries, be daring and shake things up a bit,” says Deiter. “A wine brand has to stand for something, it’s the soul of the brand. Whether it’s their family history, their ethics in the vineyard or their entrepreneurial spirit, you have to form a connection to make people care.”

Instagram: @makersandallies