Photos by Matt Sayles
40 Under 40 Tastemaker 2021 Dr. Hoby Wedler, 34
Founder/CEO, The Hoby’s Collective; Cofounder/CEO, Senspoint; U.S. Business Development Director, Tucker Creative, Petaluma, CA
Amplifying the Senses
Born blind, Wedler’s ability to describe aromas and flavors—and to teach others how to do it—has made him one of wine’s favorite personalities. He’s put his chemistry degree and sensory literacy to use in a wide variety of capacities, including teaching chemistry camps for visually impaired children and teens as well as guiding his flagship wine experience, Tasting in the Dark. All of Wedler’s endeavors aim to amplify sensory awareness and experience, and educate beyond what only sight might have one perceive or believe.
Facebook: Hoby Wedler
