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      40under40 40under40 Photos by Matt Sayles

      40 Under 40 Tastemaker 2021 Dr. Hoby Wedler, 34

      Dr. Hoby Wedler
      Photo courtesy TEDx Sonoma County

      Founder/CEO, The Hoby’s Collective; Cofounder/CEO, Senspoint; U.S. Business Development Director, Tucker Creative, Petaluma, CA

      Amplifying the Senses

      Born blind, Wedler’s ability to describe aromas and flavors—and to teach others how to do it—has made him one of wine’s favorite personalities. He’s put his chemistry degree and sensory literacy to use in a wide variety of capacities, including teaching chemistry camps for visually impaired children and teens as well as guiding his flagship wine experience, Tasting in the Dark. All of Wedler’s endeavors aim to amplify sensory awareness and experience, and educate beyond what only sight might have one perceive or believe.

      Facebook: Hoby Wedler

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