Shanika Hillocks, 31

Influencer Marketing Manager, E. & J. Gallo, Modesto, CA; Freelance Writer and Marketing Consultant, New York City

Good Influence

Hillocks has cracked the code to being a good influencer: She’s warm, approachable and unapologetically herself, while standing behind her mission of making wine, food, travel and wellness more accessible and equitable. This ethos shines through everything she does, including freelance writing. But it’s through her strategic planning with E. & J. Gallo as the company’s influencer marketing manager, as well as her freelance social media marketing and consultation, that she reaches the largest audience, delivering the message that the drinks sector is what we make of it.

Instagram: @shanikahillocks