Dia Simms | Future 40 2022 | Wine Enthusiast
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Future 40 2022

Dia Simms

CEO Lobos 1707 Tequila & Mezcal and Cofounder, Pronghorn, New York, NY

Power of the Pocketbook

When people say they support beverage businesses with their wallets or pocketbooks, they usually mean they bought a can of beer or a bottle of spirits, but Dia Simms has done this in the form of angel investments, to the tune of $2.4 billion through Pronghorn—a partnership fund with Diageo with the sole purpose of funding Black-owned spirits businesses in a scalable way. Having built the Cîroc brand as president of Combs Enterprises and currently serving as CEO of Lobos 1707 Tequila, this is something Simms knows well how to do.

Instagram: @diasimms