Raised in small-town Mississippi, Hedges was forever changed when he studied in Buenos Aires. “I fell in love with Argentine wine, but when I got home, I couldn’t find it anywhere,” says Hedges. After earning an MBA from Ole Miss, he founded Vino del Sol, a terroir-driven portfolio of wine from Argentina. His venture gained a boost by winning the Wake Forest Elevator Competition, a Shark Tank-style pitch delivered in an actual elevator. Now selling wine in all 50 states, Hedges also distributes estate-grown wines from California and Chile, as well as sakĂ© from Japan. He also collaborates on developing retailer-exclusive brands.
Matt Hedges, 36
Co-Founder/President, Vino del Sol Fort Worth
Texas/Mendoza, Argentina
Texas/Mendoza, Argentina

Photo by Paul Aresu

Photo by Paul Aresu
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