After Sopexa’s privatization, Oudin helped steer the marketing agency to become one of the top international food and beverage communications firms in the world. Oudin, who spent a semester at Le Cordon Bleu and once worked for Ogilvy & Mather, says she’s “focused on making French wines cool again.” She also promotes lesser-known players in the wine world like Morocco and Israel. Oudin launched the innovative Global Foodie Study, which tracks the behaviors of the food obsessed in the U.S., U.K., Italy, Japan and France.