Born in Mexico and raised in Prosser, Washington, Palencia felt it was his destiny to craft wine, working with grapes starting at age 13. After he made millions of gallons of wine for other companies, Palencia launched his own venture in 2013. “Producing wines with site distinction is my obsession,” he says, although he’s also creating eco-friendly wine pouches and working to save the monarch butterfly. “I come from humble beginnings, so, in a way, the butterfly’s migration is my family legacy. I want to work with growers to create butterfly-friendly vineyards, too.”