Chef/owner Eric Rivera hosted dinners in his home and did pop-ups before launching Addo, so he knows how to change course quickly. When the pandemic hit, he switched over to to-go meals with wine pairings, as well as pantry items, like housemade dried pastas and adobo and sazón spice mixes, shipped nationally.
Tech-savvy Rivera has also shifted off of the Tock hospitality platform for sales and reservations with the aim to build one of his own, and gotten increasingly creative and niche with his meal themes, like Puerto Rican/Italian and vegan.
Most importantly, Rivera has been vocal in calling out exploitation across the industry, while explaining how it happens and proposing solutions for how it can change.