Cúrate went national during the pandemic. The restaurant launched Cúrate Spanish Wine Club, with both monthly packs and individual bottles shipped to 15 states, as well as “Cúrate At Home,” an online store shipping housemade and imported Spanish food products nationwide. Its La Bodega market concept will remain in operation for in-store shopping and curbside pickup post-pandemic.
Katie Button, CEO and co-owner of Cúrate’s parent company, Katie Button Restaurants, has been a prominent voice throughout the pandemic as part of the leadership team for the Independent Restaurant Coalition, a national industry group that was pivotal in passing the $25 billion aid package for the restaurant and bar industry. The restaurant also shifted to the One Fair Wage pay model, with equal pay and benefits for front- and back-of-house workers.
“We’re incredibly lucky to have found some silver linings in the fallout of the pandemic,” says Felix Meana, KBR cofounder and chief experience officer. “I’m so proud of how our team has risen to every occasion, never afraid of innovating. We’re a better company because of it.”