Top 10 Mendoza Wines

The recession that began in 2008 on Wall Street and spread like wildfire across the globe forced many wineries to confront reality and cut sales projections.
Argentina thrived, however, buoyed by a spike in the popularity of its signature grape, Malbec. The country experienced the most significant period of success since its immigrant-led wine industry first went commercial in the late 19th century.
During 2008–10, the peak years of the recession, Argentina experienced double-digit annual growth in its wine exports. The main reason: the wines offered both value and high quality, and Malbec fast became a beloved commodity on the world wine market.
Today, however, growth has plateaued, as some of the concerns that wineries expressed during the boom times have proved accurate.
Five years ago, Argentinean wineries were riding high as much of the world struggled. Now, Argentina can no longer bank on importers taking more and more of its wine, primarily Malbec. Call it the ebb and flow of the fickle wine market.
In June 2010, Alberto Arizu Jr., the former president of the Wines of Argentina trade association, sounded a warning alarm: “Achieving growth is sometimes easier than maintaining the status one has obtained. We have to be aware that the consumer is always looking for the next new thing. We want to avoid being today’s success story and then tomorrow’s old news.”
TRAFFIC JAM
Arizu made those comments in the heart of Argentina’s capital, Buenos Aires, within sight of the Avenida 9 de Julio’s dozen lanes of buzzing traffic. At the time, it seemed like the perfect metaphor for the state of the country’s wine.
The jacaranda-lined Champs Élysées of Buenos Aires is a sight to behold, a source of national pride even, but only if traffic flows freely. Much like the roadway, if the country’s wine market suffered from congestion, might the good times screech to a halt? Could Argentina revert back to where it was in the 1990s: a misunderstood and largely ignored backwater?
A resolute “no” is the consensus answer throughout Mendoza, if there is such a thing as total accord in a region with hundreds of wineries of every dimension, size, focus and quality level. The region’s Andes-influenced, high-desert terroir, vastly improved winery infrastructure and top-notch talent are influential enough that things should at least hold steady.
STANDING BEHIND THE BRAND
By and large, winery owners and winemakers express confidence about the quality of what they are putting in the bottle, especially their Malbecs and red blends. Pricing remains favorable compared to other wine-producing countries, they point out, and quality wines populate all product ranges, from the under-$15 category to the middle and prestige tiers.
If there remains an underlying fear, it’s that Argentina could be branded a one-trick pony, as Malbec has become the country’s lifeblood. Thus, it’s vital that Argentina and its major wine-producing regions, including Mendoza, Patagonia, Salta and San Juan, maintains its status as the world’s leading Malbec producer.
1The Best of Mendoza
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