Cinnamon-Coffee Rub Recipe

Cinnamon coffee rub
Photo by Noah Fecks / Food Styling by Nadine Beaucham

Courtesy Kenny Gilbert, chef/owner, Gilbert’s Underground Kitchen, Gilbert’s Social, Gilbert’s Southern Kitchen + Bar, and Gilbert’s Hot Chicken, Fish + Shrimp, Jacksonville, FL

Kenny Gilbert is the chef/owner of a restaurant group in the Jacksonville, Florida, area. He recommends this rub on beef, lamb, chicken, fish or game. Four types of pepper are combined with cumin and coriander, which add flavor to help beat the heat.

The Wine Lover's Guide to Summer Grilling
  • 1 cup ground coffee beans
  • ½ cup cinnamon
  • ¼ cup sugar
  • ¼ cup paprika
  • ¼ cup minced shallots, fried until golden brown
  • 1 teaspoon crushed red pepper flakes
  • 1 teaspoon cayenne pepper
  • 1 teaspoon ground black pepper
  • 1 teaspoon ground white pepper
  • 1 teaspoon granulated garlic
  • 1 teaspoon granulated onion
  • 1 teaspoon ground cumin
  • 1 teaspoon ground coriander 
  • ½ teaspoon dried parsley
  • ¼ teaspoon kosher salt

Combine all ingredients in mixing bowl. Apply to meat, poultry or seafood just prior to grilling, or up to 24 hours in advance. Makes 2½ cups.

Published on May 26, 2018
About the Author
Mike DeSimone and Jeff Jenssen
Entertaining and Lifestyle Editors

Mike DeSimone and Jeff Jenssen are Wine Enthusiast's Entertaining and Lifestyle Editors. DeSimone tastes wine from Israel and the Mediterranean Basin, while Jenssen tastes wine from Eastern Europe, including the former the Soviet Union and Yugoslavia. Both co-authored Wines of California, Wines of the Southern Hemisphere, and The Fire Island Cookbook. Wine educators and presenters, both gentlemen serve as frequent guests on national and local television. Email:

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