The Road to Turin Cocktail

This low-alcohol vermouth cocktail mixes together sweet and savory to create a drink that pops like the characters in the poster it is based on.
Photo by Tom Arena

Courtesy Ashtin Berry, beverage director, Tokyo Record Bar, New York City

Cinzano Vermouth di Torino

Another work from Cappiello, this one from 1910. He was the first poster artist to use bold figures that “pop” against dark backgrounds, a startling contrast to the flowery, demure advertisements of the time. Cappiello­ worked for the Cinzano family for over 20 years, says Rennert.

The Cocktail

Vermouth di Torino (vermouth of Turin, Italy) is one of only two protected geographical indications of origin for the spirit. While Cinzano is shown on the poster, most U.S. consumers will have an easier time finding Cocchi’s version. Regular sweet vermouth can also be used.

“The poster reminded me of the old trade routes of Savoie, and how Torino became a style of vermouth, because Turin was a major port,” says Berry of the inspiration for her low-alcohol creation. The smoked clove also nods to Turin’s placement along the historic spice route.

Cocktails Inspired by Vintage Advertising
Ingredients
  • 1½ ounces shochu
  • ¾ ounces Cocchi Vermouth di Torino (or other sweet vermouth)
  • 1 teaspoon dry vermouth 
  • 3 dashes orange bitters
  • 1 dash chocolate mole bitters 
  • Orange twist, for garnish
  • 2 whole cloves, for garnish
Directions

Light 1 whole clove with match. Blow out flame, and place clove on plate. Place chilled rocks glass upside down over clove to trap smoke.

In mixing glass, combine all ingredients with ice. Stir, then strain into smoked rocks glass. Garnish with orange twist studded with remaining clove.

Published on April 5, 2018
About the Author
Kara Newman 
Spirits Editor

Kara Newman reviews spirits and writes about spirits and cocktail trends for Wine Enthusiast. She's the author of Shake.Stir.Sip.: 40 Effortless Cocktails Made In Equal Parts (Chronicle Books, 2016) as well as ROAD SODA: Recipes and techniques for making great cocktails, anywhere (Dovetail Press, 2017). Email: spirits@wineenthusiast.net



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