Since first spilling into the mainstream music scene in the early 2000s, pop-punk band All Time Low has shared a set list with a variety of artists and dabbled in a diversity of musical styles that includes emotive melodies, alternative rock and high-energy anthems.\r\n\r\nAfter a hiatus following its 2017 record, the band returned two years later with another album, a hit song called \u201cEverything is Fine,\u201d and a whole new collaboration: Everything is Wine, a range made with Wines That Rock and E2 Winery.\r\n\r\nThe debut wine, a Cabernet Sauvignon, sold out within an hour. A second selection, released a few months later, proved just as popular.\r\n\r\nThis April, the foursome returned to its original loud, fast and pop-laced sound with an eighth studio album, Wake Up, Sunshine, and, by June, saw fit to pair it with an equally spunky ros\u00e9. Here, front man Alex Gaskarth shares the story at the bottom of the bottle.\r\n\r\n\r\n\r\nHow and why did you guys decide to jump into the wine industry?\r\n\r\nWe started [by creating] wines that felt introductory and world-building, a California Cab and a Sauvignon Blanc, to ease people into the notion that this was a journey we\u2019re going on, and hoping to share with our fanbase and hopefully, the world at large.\r\n\r\nSummer Daze is our third installment, but we\u2019re still fairly new to this whole thing and just learning the ropes.\r\n\r\nWe entered the business because, frankly, we\u2019re passionate about wine. Traveling the world has exposed us to a lot of different varieties and connected us with the places we were playing much more intimately.\r\n\r\nPrior to releasing your own wines, were any of you big wine drinkers or collectors?\r\n\r\nWe\u2019ve all been fairly interested in wine for some time, primarily Jack [Barakat, the lead guitarist] and myself. For me, it\u2019s how every wine connects to a region and speaks to the people and places producing it. There\u2019s something inherently magical about that. Like music, it cements you to a place and time.\r\n\r\nDrinking a glass of wine I once had when we first performed in L\u00e9on, [France,] for example, takes me right back to that moment. I have a fairly modest collection, but it\u2019s all wine that I\u2019ve come across while traveling, and each bottle is tied to a great memory.\r\n\r\nRock musicians often seem to get associated with beer and spirits. Would you say there\u2019s also a wine culture in the world of rock?\r\n\r\nAbsolutely. I think it\u2019s just a harder industry to break into, and oftentimes the consumer base just isn\u2019t there, which is why we started small and tested the waters to find exactly what would work best.\r\n\r\n"Every wine connects to a region and speaks to the people and places producing it... Like music, it cements you to a place and time."\r\n\r\nCan you tell me a bit about your ros\u00e9 and why it\u2019s called Summer Daze?\r\n\r\nSummer Daze is a Zinfandel-based ros\u00e9, and the grapes were grown in Lodi, California. [The name] comes from a song on our new album, Wake Up, Sunshine. It felt appropriate, considering this tastes like getting lost in an endless summer.\r\n\r\nHow involved are you guys get in making each wine?\r\n\r\nWe usually blind-test a few different batches until we find something that we feel will resonate. That\u2019s been the process so far, and it\u2019s been a great way to deliver something that we love to our customers without stepping on the toes of the people who are actually experts at making wine.\r\n\r\n\r\n\r\nWhat has been the best thing about having your own range of wines? The most challenging part?\r\n\r\nThe best part is being involved in something new that gives us another channel to connect with other people. The most challenging part is being taken seriously as a label and a name in the industry. We are outsiders trying to break in, and I hope we can continue to create a product that people welcome with open arms\u2026 We intend to take this as far as possible.