Sarah Jessica Parker may be best known for her portrayal of the Cosmopolitan-sipping Carrie Bradshaw on HBO\u2019s Sex and the City, but the actress/producer/entrepreneur is now taking on a different beverage scene: wine. Earlier this year, Parker began collaborating with popular New Zealand brand Invivo & Co to create a signature Sauvignon Blanc. We caught up with her to get the lowdown on all her vinous style notes.\r\n\r\nMany people first got to know you as your Sex and the City character, Carrie Bradshaw, a notorious cocktail drinker. Does real-life Sarah Jessica prefer wine?\r\n\r\nWell, I\u2019m not Carrie Bradshaw, that\u2019s always an important distinction I have to make. It was a delight to play her, an honor. And I love the story that I got to tell. But I think it\u2019s always important to distinguish that I am different\u2026 Carrie has been a, let\u2019s say, enthusiast for the Cosmopolitan. But I, you know, Sarah Jessica Parker\u2014me, myself and I\u2014I enjoy wine. I\u2019m not a terrifically gifted mixologist, so I don\u2019t tend to make a Cosmo. I\u2019m not entirely sure I would know how, to be honest.\r\n\r\n\r\n\r\nSo, what\u2019s your go-to wine, or what are some characteristics you look for?\r\n\r\nWell, it depends on what we\u2019re eating. We cook every night, so I\u2019m somewhat thoughtful about that choice, you know? But I do like whites a lot, Chardonnay. I also like ros\u00e9, and there are reds that I really like as well. But I don\u2019t think I have, up to this point, been sort of monogamous, I guess, to one particular, certain grape or color.\r\n\r\nTo be honest, I wasn\u2019t even as much a Sauvignon Blanc drinker until I came to know Invivo. Actually, in Ireland, where we spend time\u2026 [Invivo\u2019s] very available.\r\n\r\nBefore this project, did you know New Zealand wines other than Invivo?\r\n\r\nI was somewhat aware. I mean, you know, every fairly good wine purveyor, certainly in [New York City], tends to categorize by regions on the shelf, and I\u2019ve actually seen our local wine store\u2019s selection grow\u2026 I was also aware that, in particular, Sauvignon Blanc was something that they were doing really well, that it was becoming synonymous with New Zealand. Even if I wasn\u2019t as informed as I am now, that I\u2019ve been focusing on their wines.\r\n\r\n\u201cThere\u2019s a huge amount that I don\u2019t yet know about the wine industry. So I\u2019m much more quiet than I am in, say, a production meeting.\u201d\r\n\r\nHow did you get involved with this project?\r\n\r\nI met the gentlemen of Invivo through a mutual contact who introduced us\u2026 They sent some bottles to myself and my husband [actor Matthew Broderick] to enjoy. And, meanwhile, we had been spending time in Ireland and our local grocery store was carrying it and we had been buying it, not making that connection. So we were unknowingly collaborating with them as a consumer anyway, which was kinda nice, you know, because we felt that there was an authentic enthusiasm for what they were doing, that we were willfully enjoying on our own and giving it a presence in our real [life].\r\n\r\nThis project is a big departure from acting. Have you discovered any parallels between the two worlds?\r\n\r\nCreative processes can be familiar, regardless of what the outcome is or the destination of the effort. So that\u2019s familiar, working with people, being open to different conversations and opinions, learning to listen and taking advantage of people who are experts in their field. All of that is very familiar, and there\u2019s a huge amount that I don\u2019t yet know about the wine industry. So I\u2019m much more quiet than I am in, say, a production meeting, where I\u2019m more aware of what\u2019s needed or where there\u2019s urgency. But I love a true collaboration, which this is. I love [that they] are really good at what they do and are confident and are good at sharing information.\r\n\r\n\r\n\r\nHow many wines are you working on in total, and when will bottles be available?\r\n\r\nWe\u2019ll be starting out with the Sauvignon Blanc, and we\u2019re excited about working on a ros\u00e9 in the future\u2026 We\u2019re looking into, possibly, a blend of ros\u00e9 from Provence, which would be enormously exciting to me. For right now, those are the two things we\u2019re looking at\u2026 We plan to release [the Sauvignon Blanc] in August, if we get all of our ducks in a row. It\u2019ll retail between $18 and $20. It was really important to me that it felt accessible, but also be quality.\r\n\r\nWere you familiar with New Zealand wines outside of their brand?\r\n\r\nI was somewhat aware. I mean, you know, every fairly good wine purveyor, certainly in [New York City], tends to categorize by regions on the shelf, and I\u2019ve actually seen our local wine store\u2019s selection grow over the last few years. We have a really great store\u2026 It\u2019s this lovely man who\u2019s really well versed and helpful, and there are a bunch of local stores that have a nice New Zealand collection.\r\n\r\nI was also aware that, in particular, Sauvignon Blanc was something that they were doing really well, that it was becoming synonymous with New Zealand. Even if I wasn\u2019t as informed as I am now, that I\u2019ve been focusing on their wines.\r\n\r\nHow do you think your celebrity status will shape your wine\u2019s perception?\r\n\r\nWell, I don\u2019t think of myself as a celebrity. I recognize myself as a public person by virtue of my job\u2026 But I think the perception of the wine will be based on its quality, how it connects with consumers. I think it\u2019s fair that some will be dubious about this venture, much like they were when I began publishing books. But it\u2019s my job to make my intentions clear, to be thoughtful about the process, every bit of it\u2026 It\u2019s something that is deserving of people\u2019s well-earned dollars or euros. The wine should be judged on the merits.