Marketing
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What Do We Mean When We Say 'Fine Wine'? The term has no official definition but appears on restaurant menus, brand statements and more. Explore how and why it's used in this feature.
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With Massive Growth and Mixed Reviews, Scout & Cellar Cannot Be Ignored The Dallas wine company says it employs some 20,000 people. Critics take aim at its health claims and referral-based business practices.
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Brewers Release Special Beers to Celebrate Pride Month. What Happens Next? In June, many breweries wrap beers with rainbow colors. LGBTQ+ industry members discuss whether Pride beers are meaningful to them.
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Millennials and Gen Z Could Save the Wine Industry Millennials and Gen Z are using their love of advocacy to ensure that the wine industry cares as much about social issues as they do.
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Cîroc, Ace of Spades and the Power of Hip-Hop Under Sean Combs' leadership, Cîroc became one of the world’s most recognizable brands, demonstrating the power of hip-hop culture.
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What Do Women Drink? From The Whiskey Bible to marketing low-calorie vodka "for women," recent controversies demonstrate the need for more nuanced approaches to spirits.
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