It\u2019s not unusual for a celebrity to get into the wine business. But when actor Stephen Amell and his business partner, Andrew Harding, started Nocking\u00ad Point wines, they made it a point to appeal to fans of Arrow, the TV show based on DC Comics character the Green Arrow, in which Amell plays the lead role. The wines are produced by a rotating cast of winemakers, in limited-edition bottles with artistic labels. The pair also collaborates with other celebrities, like Jason Momoa and their latest project with Aisha Tyler.\r\n\r\nWhat was it that attracted you into the wine business?\r\n\r\nWe enjoyed it. Drew grew up in Walla Walla, which is obviously wine country, and I\u2019ve always liked red wine. But we took a trip to [Paso Robles] wine country by accident in 2012. We were supposed to stay for an evening, ended up staying for a couple of days, and then we had the idea off the back of me getting Arrow that we would utilize what we thought would be a growing fandom, and then Drew put his entrepreneurial hat on, and the rest is history.\r\n\r\nHow do you select the winemakers you work with?\r\n\r\nThat started with finding local people in Walla Walla. Marie-Eve [Gilla] from Forgeron delivered our first wine to us. We\u2019ve done a lot with Sean Boyd [founder and winemaker at Rotie Cellars], based out of Walla Walla.\r\n\r\n\r\n\r\nHow did you land on this model of doing very limited-edition wines, with different winemakers and label designers?\r\n\r\nThat goes more toward our customer base than it does to our approach to wine. A lot of people that are fans of us are comic book fans, so we thought it would be interesting to never do the same label twice and just make them really interesting art pieces. There are people that are Nocking Point Wine Club members because they love wine, and there are people that are Nocking Point Wine Club members because they like collecting things.\r\n\r\nIs there much overlap between the comic book world and the wine world?\r\n\r\nNo. We\u2019ve kind of created it, really.\r\n\r\nWhat\u2019s the response been like?\r\n\r\nWe\u2019ve started to reach people outside just Arrow and comic book fandom, and we\u2019ve done it because we like to make our wines the way that I\u2019ll approach wine. I don\u2019t know a great deal about wine beyond, [but] I know what I like. I know what I don\u2019t like. I just know that I want the experience to be a little more approachable for someone who doesn\u2019t know a lot about wine.