Every few weeks, June Rodil, MS, can be found with scissors in hand, surrounded by construction paper and piles of brightly hued pencils. She isn\u2019t working on a scrapbooking project. She\u2019s making an old school \u2019zine, and the finished product will double as a colorful wine list at June\u2019s All Day in Austin, Texas.\r\n\r\n\u201cIt gives me an opportunity to do little cartoons, or present a little more information than just looking at a list,\u201d says Rodil, vice president of operations and beverage director for McGuire Moorman Hospitality group, which operates the wine bar/caf\u00e9.\r\n\r\nRodil\u2019s crafty presentation is just one of a small but growing number of drink menus designed to make selecting a bottle easier\u2014and, yes, more fun. From regional wine maps to illustrations of pop culture icons, these new-wave wine lists are designed to appeal to visual learners.\r\n\r\nThe trend started with Paul Grieco, a sommelier/restaurateur who shook up the wine world with a punk rock list showcased in a three-ring binder at his New York City wine bar, Terroir, in 2008.\r\n\r\nUnusual formats and graphics break the ice between sommeliers and guests.\r\n\r\nIt was laden with scribbles, rough typefaces and rant-like essays. Rodil cites Grieco as an influence for her productions.\r\n\r\n\u201cI always admired his really big, Trapper Keeper-like wine list,\u201d she says.\r\n\r\nUnusual formats and graphics also break the ice between sommeliers and guests. Another top spot in Austin, Aviary Wine & Kitchen, likens wines to celebrities to break down what Beverage Director Alex Wheatley Bell calls the \u201cintimidation factor.\u201d\r\n\r\n\r\n\r\nTo give a point of reference and \u201cimmediately disarm the guest\u2019s fears,\u201d the wine list features caricatures of icons like rapper The Notorious B.I.G. to represent full-bodied wines that break the rules, and "Starman" singer David Bowie to identify innovative sparklers.\r\n\r\nThe list at Xixa, in Brooklyn, New York, also relies on well-known faces to convey the personality of its beverages. In this case, it highlights women who have earned a less-than-savory reputation: Scarlett O\u2019Hara for \u201cearthy, sensual\u201d picks, Cleopatra for wines that are \u201cpowerful, structured, complex.\u201d\r\n\r\nCategories like these \u201cgive a playful way to begin exploring wine,\u201d says Bell. It\u2019s all about making wine accessible and relatable.